This month, we hear from Paula Reile, Research Program Manager at the Business & Commercialization Innovation Centre. “Anyone can enjoy my product or service,” is something I hear regularly, and often the business is right! There is a large range of people who can enjoy their product or service, so why do marketers insist every company needs to understand their target markets? There are multiple reasons … Continue reading Do I need a target market if my product is good for everyone?
Artem Mekshun is a 2019 graduate with a Bachelor of Business Administration from the International Commerce and Global Development program. He worked with the Business & Commercialization Innovation Centre as a Business Analyst from May 2018 to December 2019. He now works at McCain Foods Ltd. Tell us about where you work. I am currently employed at McCain Foods Ltd. as a Manager on the Global … Continue reading Grad’s unique skills formed at R&I shine in new career for Artem Mekshun
How many of you reading this right now have bought a plant for your house, with the best intentions, and a few days or weeks later, it looks like it is heading for plant heaven…? Probably most of us. While many people love plants and spend good money on them, we may not all be plant experts. You might find yourself asking yourself, when … Continue reading A ‘FitBit’ for plants, EarthOne turned to BCIC to fill the gap in marketing
Never underestimate the power of a high school student. When David DiPietro came back to join the Research & Innovation (R&I) team as the Manager of Business Development in the fall of 2022, the idea of a new pilot program to engage industry partners and students – both high school and college – came to life. The Innovation Mentorship Program is a way to … Continue reading High school students’ innovative ideas shine during industry partner presentations, thanks to R&I pilot program
Getting the opportunity to lead a new team on the latest Innovation Centre for Niagara College’s (NC) Research & Innovation (R&I) division isn’t something Sarah Godfrey takes for granted. She’s a Research Lead with the Business & Commercialization Innovation Centre (BCIC), focusing on media production. She is responsible for supporting a team of students and post-graduate research assistants, with backgrounds in film and graphic … Continue reading BCIC’s Sarah Godfrey pairs a passion for art with a love of mentorship and teaching
The Business & Commercialization Innovation Centre (BCIC) offers a suite of services to help businesses learn, begin, and grow. If you are a new business, we can support with market research – helping you understand the market you’re entering from market growth rates, growth factors, and consumer behaviour within the industry. We can also support go-to-market (GTM) strategies. The GTM strategy supports the core elements … Continue reading Business & Commercialization Innovation Centre: How can we help your small business grow?