Category Archives: Business & Commercialization Innovation

Level up your business with BCIC – project intake is ongoing

BCIC team, brainstorming session around a table

Did you know Niagara College’s Business & Commercialization Innovation Centre (BCIC) provides media services that are designed to support businesses as they ‘level up’? We work with small businesses who need that extra support in media execution to take their business to the next level. Our support is designed to get you to a position where working with an agency is feasible. Our media services … Continue reading Level up your business with BCIC – project intake is ongoing »

Now Hiring: Business Research Assistant with our BCIC team (closing date: Jan. 26)

Business Research Assistant The Business Research Assistant will work on several applied research projects assisting small and medium sized businesses to solve real-world problems relating to marketing and promotions. The successful candidate will work individually and as part of the Business & Commercialization Solutions Innovation Centre (BCIC) team to complete project deliverables. Some projects include, but are not limited to: promotions planning, market research, competitive … Continue reading Now Hiring: Business Research Assistant with our BCIC team (closing date: Jan. 26) »

Roberto Villao’s applying marketing strategies learned in the classroom to industry projects

Roberto Villao’s experience at Niagara College (NC) has been significantly influenced by his time working with the Business & Commercialization Innovation Centre (BCIC). From uncovering fresh perspectives in the classroom, to pushing boundaries and making a tangible impact in his role with BCIC, Roberto enjoys the synergy between his research passion and the college’s innovative spirit. His time with BCIC has fueled his personal and … Continue reading Roberto Villao’s applying marketing strategies learned in the classroom to industry projects »

From R&I to a career in marketing

Mel Smith is a 2009 graduate of the Business Sales & Marketing program. She worked with the Business & Commercialization Innovation Centre as a Business Research Associate from 2013. She now works at Brock University as the Marketing Specialist in the Office of Government, Community, and International Relations. In her role, she manages a mix of internal and external marketing and communications, along with promoting events … Continue reading From R&I to a career in marketing »

The age of video marketing is here, are you ready?

From an Expert's Perspective

This month, we hear from Paula Reile, Research Program Manager with the Business & Commercialization Innovation Centre. It’s no secret people are spending more time consuming content, and that consumption is happening all day, every day on mobile devices. According to Statista, the average Canadian spends 2 hours and 5 minutes on social media every day; of this, most is being consumed in video content. Think about … Continue reading The age of video marketing is here, are you ready? »

Make the most of media services by partnering with BCIC

Did you know Niagara College’s Business & Commercialization Innovation Centre (BCIC) provides media services that are designed to support businesses as they ‘level up’? We work with small businesses who need that extra support in media execution to take their business to the next level. Our support is designed to get you to a position where working with an agency is feasible. Our media services … Continue reading Make the most of media services by partnering with BCIC »