Category Archives: Business & Commercialization Innovation

Make the most of media services by partnering with BCIC

Did you know Niagara College’s Business & Commercialization Innovation Centre (BCIC) provides media services that are designed to support businesses as they ‘level up’? We work with small businesses who need that extra support in media execution to take their business to the next level. Our support is designed to get you to a position where working with an agency is feasible. Our media services … Continue reading Make the most of media services by partnering with BCIC »

Well-known Niagara business taps into BCIC’s resources for marketing expertise

GoBuddha - a variety of thai dishes and signature cocktails found at The Smokin' Buddha.

If you live in Niagara, then you’ve likely heard of The Smokin’ Buddha before, or seen their food truck at a local supper market. However, their newest undertakings, Go Buddha Food Shop and the Humberstone Event Hall, may be new to you. In order to make them household names as well, Kyla Pennie and Kevin Echlin, partners and Co-Owners, turned to Niagara College’s (NC) Business … Continue reading Well-known Niagara business taps into BCIC’s resources for marketing expertise »

NOW HIRING: Social Media Research Assistant with our BCIC team

Social Media Research Assistant The successful candidate will support BCIC with organizing, planning, executing, and deploying social media content for various SME’s. As the Social Media Research Assistant for BCIC the successful candidate will work as part of a team on a number of projects for various industry partners in growing their business through social media collateral.    The Social Media Research Assistant will have a … Continue reading NOW HIRING: Social Media Research Assistant with our BCIC team »

Do I need a target market if my product is good for everyone?

From an Expert's Perspective

This month, we hear from Paula Reile, Research Program Manager at the Business & Commercialization Innovation Centre. “Anyone can enjoy my product or service,” is something I hear regularly, and often the business is right! There is a large range of people who can enjoy their product or service, so why do marketers insist every company needs to understand their target markets? There are multiple reasons … Continue reading Do I need a target market if my product is good for everyone? »

Grad’s unique skills formed at R&I shine in new career for Artem Mekshun

Artem Mekshun

  Artem Mekshun is a 2019 graduate with a Bachelor of Business Administration from the International Commerce and Global Development program. He worked with the Business & Commercialization Innovation Centre as a Business Analyst from May 2018 to December 2019. He now works at McCain Foods Ltd. Tell us about where you work. I am currently employed at McCain Foods Ltd. as a Manager on the Global … Continue reading Grad’s unique skills formed at R&I shine in new career for Artem Mekshun »

A ‘FitBit’ for plants, EarthOne turned to BCIC to fill the gap in marketing

  How many of you reading this right now have bought a plant for your house, with the best intentions, and a few days or weeks later, it looks like it is heading for plant heaven…? Probably most of us. While many people love plants and spend good money on them, we may not all be plant experts. You might find yourself asking yourself, when … Continue reading A ‘FitBit’ for plants, EarthOne turned to BCIC to fill the gap in marketing »