Category Archives: Business & Commercialization Innovation

A passion for inspiring, helping others

Call it an entrepreneurial spirit or the “it” factor. Karla Perez-Islas was seemingly born with it. The rest – a drive for independence and a devoted student of life – has empowered her along the way. As a child, she sold trending toys to classmates, and in high school, she marketed and sold skincare products. During a university class project in her home country of … Continue reading A passion for inspiring, helping others »

Advanced business strategies for sauce company

Despite finding success in major grocery stores, a niche gourmet sauce company wanted to take its brand to the next level. Yet, they needed extensive market research to help drive their business decisions. La Dee Da Gourmet Sauces was struggling with targeting its message to the right audience in order to elevate sales and advance its business strategies, says co-owner Mary Marino, who, along with … Continue reading Advanced business strategies for sauce company »

Go-to-market research for new agriculture product

Zeolite is one of nature’s more multifaceted minerals. With its microporous honeycomb structure, the volcanic mineral acts as both a natural filter used in water and air purification and an absorbent utilized by the agriculture industry to modulate water and nutrients. Toronto-based International Zeolite Corp., which operates its own zeolite mine in British Columbia, is a supplier and marketer of natural zeolite and zeolite-infused products … Continue reading Go-to-market research for new agriculture product »

Salon business achieves new revenue stream

Salon owner Paola Girotti still finds it emotional to talk about the early days of the pandemic. Specifically, the point when she knew everything had changed and her business faced a long road of lockdowns. Girotti has operated the Toronto-based SugarMoon Salon for more than 20 years. With three locations, the business offers their clientele body sugaring, skin care and spray tanning. The business model … Continue reading Salon business achieves new revenue stream »

Leading Canadian duck farm gains valuable market insight

One of the largest duck farms in Canada, King Cole Ducks is a third-generation, family-owned and operated agribusiness that started more than 65 years ago. Their farm-to-fork focus on duck production includes breeding, hatching, growing, processing and cooking for consumers and the foodservice industry. The Stouffille, Ont. company is known for practising sustainable, responsible farming, raising their ducks in a free-run environment with a hormone- … Continue reading Leading Canadian duck farm gains valuable market insight »

Cottage lifestyle website launching its own products

Framed within a cottage setting, the food, drink and lifestyle website Weekend at the Cottage offers visitors original content focusing on delicious, easy-to-make recipes, entertaining ideas and living life in cottage country. “In our minds, every day can, and should, feel like it’s a weekend at the cottage,” says Carol Bagozzi, who along with business partner Nik Manojlovich, host the lifestyle website. After gaining popularity … Continue reading Cottage lifestyle website launching its own products »