A premium tea company, Genuine Tea blends, packages, distributes and sells ethically sourced whole leaf tea, matcha and other wellness products online and in stores across Ontario. The Toronto company discovered the market was lacking in a high-quality tea-based ready-to-drink (RTD) beverage without added sugar. It first needed a marketing assessment to aid in positioning its carbonated beverage in the consumer goods marketplace. They looked … Continue reading Genuine Tea commercializes and markets new RTD tea beverages »

  Pilling Foods is a wholesale company dedicated to providing high-quality, gluten-free, non-GMO and organic products, such as flours, seeds, and baking ingredients. They have recently started producing their own line of flours as well. The Orangeville, Ont. company, which sells its products online, was looking to expand their brand awareness and increase sales through social media strategies. To do this they needed to better … Continue reading Pilling Foods expanding sales with unique product line »

Jerry’s Berries, a multigenerational family-run farm, has a reputation for its berries – from the farmers market to its pick-your-own service. The seasonal company wanted to pivot its business model and diversify its product offerings, but they needed the expertise to help with this endeavour. “We have a very small seasonal mom and pop farm in which we do 90 per cent of the work … Continue reading Mom and pop berry farm grows business »

  UPDATE June 24, 2020:  With the help of the Research & Innovation team, Miski Organics has successfully introduced two natural peanut-free butters into the market: Organic Sacha Inchi Butter and Organic Sacha Inchi Choco Butter. These two unique products were officially launched in May 2020 with great acceptance. In addition, a vegan, gluten-free pancake mix will be launched in June, while the cookie mix, … Continue reading Expanding the marketplace for ‘superfoods’ company »