This month, we hear from Paula Reile and Sarah Godfrey, with the Business & Commercialization Innovation Centre. The allure of going viral is strong to many small- and medium-sized enterprises (SMES); who wouldn’t want millions of people looking at your business? Think of all those potential customers! The reality of going viral is much more complex and may not be what is best for the … Continue reading Going viral…. do you really want to?
This month, we hear from Alberto Hardt and Gabriela Torrens, Research Associates with the Horticultural & Environmental Sciences Innovation Centre. From February 21-22, Niagara College’s (NC) Horticultural & Environmental Sciences Innovation Centre (HESIC) team participated in the Ontario Fruit and Vegetable Convention (OFVC), in Niagara Falls, Ont. This year brought another opportunity to represent NC’s Research & Innovation (R&I) division with a dedicated booth at … Continue reading The value of networking and attending industry events for HESIC
This month, we hear from Paula Reile, Research Program Manager with the Business & Commercialization Innovation Centre. It’s no secret people are spending more time consuming content, and that consumption is happening all day, every day on mobile devices. According to Statista, the average Canadian spends 2 hours and 5 minutes on social media every day; of this, most is being consumed in video content. Think about … Continue reading The age of video marketing is here, are you ready?
This month, we hear from Liliana McIntosh, Mechanical Engineering Technologist with the Walker Advanced Manufacturing Innovation Centre. As a Mechanical Engineering Technologist, I have been fortunate enough to participate in the development and completion of many projects here at the Walker Advanced Manufacturing Innovation Centre (WAMIC). In this article, I will guide you through the steps we take moving from a conceptual idea to a … Continue reading From conceptual idea to final prototype: Navigating WAMIC’s innovative process through technology readiness levels
This month, we hear from Edmund Co, Research Lead with the Food & Beverage Innovation Centre. Before urbanization, most milk was consumed locally. This raw milk was fit for consumption because local rural consumers had adapted to the pathogens in the milk, and it wouldn’t make people sick. Throughout the early modern age, urbanization began, which saw the movement of large numbers of people to cities. … Continue reading Pasteurization: a key to food safety and a service FBIC provides
This month, we hear from Paula Reile, Research Program Manager at the Business & Commercialization Innovation Centre. “Anyone can enjoy my product or service,” is something I hear regularly, and often the business is right! There is a large range of people who can enjoy their product or service, so why do marketers insist every company needs to understand their target markets? There are multiple reasons … Continue reading Do I need a target market if my product is good for everyone?
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