Category Archives: An Expert’s Perspective

Members of the Research & Innovation team take turns sharing their thoughts, perspectives, and expertise on their industries in our new thought-leadership blog.

An Expert's Perspective, Business & Commercialization Innovation

The age of video marketing is here, are you ready?

From an Expert's Perspective

This month, we hear from Paula Reile, Research Program Manager with the Business & Commercialization Innovation Centre. It’s no secret people are spending more time consuming content, and that consumption is happening all day, every day on mobile devices. According to Statista, the average Canadian spends 2 hours and 5 minutes on social media every day; of this, most is being consumed in video content. Think about … Continue reading The age of video marketing is here, are you ready? »

An Expert's Perspective, Walker Advanced Manufacturing Innovation Centre

From conceptual idea to final prototype: Navigating WAMIC’s innovative process through technology readiness levels

From an Expert's Perspective

This month, we hear from Liliana McIntosh, Mechanical Engineering Technologist with the Walker Advanced Manufacturing Innovation Centre. As a Mechanical Engineering Technologist, I have been fortunate enough to participate in the development and completion of many projects here at the Walker Advanced Manufacturing Innovation Centre (WAMIC). In this article, I will guide you through the steps we take moving from a conceptual idea to a … Continue reading From conceptual idea to final prototype: Navigating WAMIC’s innovative process through technology readiness levels »

An Expert's Perspective, Food & Beverage Innovation Centre, Research & Innovation

Pasteurization: a key to food safety and a service FBIC provides

From an Expert's Perspective

This month, we hear from Edmund Co, Research Lead with the Food & Beverage Innovation Centre. Before urbanization, most milk was consumed locally. This raw milk was fit for consumption because local rural consumers had adapted to the pathogens in the milk, and it wouldn’t make people sick. Throughout the early modern age, urbanization began, which saw the movement of large numbers of people to cities. … Continue reading Pasteurization: a key to food safety and a service FBIC provides »

An Expert's Perspective, Business & Commercialization Innovation

Do I need a target market if my product is good for everyone?

From an Expert's Perspective

This month, we hear from Paula Reile, Research Program Manager at the Business & Commercialization Innovation Centre. “Anyone can enjoy my product or service,” is something I hear regularly, and often the business is right! There is a large range of people who can enjoy their product or service, so why do marketers insist every company needs to understand their target markets? There are multiple reasons … Continue reading Do I need a target market if my product is good for everyone? »

An Expert's Perspective, Research & Innovation, Walker Advanced Manufacturing Innovation Centre

Cultivating manufacturing research relationships in southern Ontario

From an Expert's Perspective

This month, we hear from Al Spence, PhD, Research Scientist at the Walker Advanced Manufacturing Innovation Centre. The Walker Advanced Manufacturing Innovation Centre (WAMC) is involved in several formal research relationships, including the Southern Ontario Network for Advanced Manufacturing Innovation (SONAMI), and Tech-Access Canada. Of course, networking with other southern Ontario experts is always valued. As the Research Scientist for WAMIC, I frequently connect with nearby colleges … Continue reading Cultivating manufacturing research relationships in southern Ontario »

An Expert's Perspective, Research & Innovation

Networks have power in rapidly evolving industries

From an Expert's Perspective

This month, we hear from Rita Sterne, PhD, Project Manager of the Greenhouse Technology Network. Agriculture is changing rapidly and so is indoor horticulture. Growers of flowers, trees, and vegetables that support human health and wellbeing year-round—and their supporting value chain businesses—are part of a rapidly evolving ecosystem. We are witnessing new structures and systems being developed to grow plants more efficiently, new varieties of plants … Continue reading Networks have power in rapidly evolving industries »