Training Manuals Challenge The United Way of South Niagara and the Niagara Poverty Reduction Network needed training manuals that could be used across all non-profit organizations. Due to the lack of resources and staff, most non-profit organizations did not have the appropriate training manuals and programs within their agency. Solution Human Resources Management (graduate certificate) students were able to provide a diagnostic assessment of training … Continue reading United Way of South Niagara/NPRN »

Marketing Plan for new Search Engine launch Challenge The “Ultimate Vector Search Engine” by Vector Vault serves as a database for all vector art. The Marketing Management class was asked to produce a tailored marketing plan for the launch of the search engine and for driving traffic, with a focus on B2B and reaching target markets. Solution The Marketing Management class created several unique marketing … Continue reading Vector Vault »

Market Research for festival improvement Challenge The Niagara Ice-wine Festival is a subsection of The Niagara Wine Festival with different events held annually in several locations in the Niagara Region to celebrate Icewine. This year, they have teamed up with Research & Innovation to take part in market research using the College’s developed survey software “Nform” to determine who is visiting the festival, and why, … Continue reading Niagara Ice Wine Festival »

Human Resources Plan Challenge Chocolate Concepts worked on a marketing project with the Research & Innovation business team but through several different needs assessments, it was determined that a full Human Resources plan would be ideal, since the company hadn’t yet implemented any type of specific policies and procedures. Solution The Human Resources class was divided into several teams to work on different components of … Continue reading Chocolate Concepts »

International Marketing Plan for a domestic product Challenge Ultimate Kiosk worked with Research & Innovation to develop interactive healthcare software that can be utilized by medical staff in pharmacies and hospitals. They have developed this software on a Windows 8 Tablet for the domestic market, but the company wants to make its product available on a wider geographic scale. Solution The International Marketing Strategies class … Continue reading Ultimate Kiosk »