CHALLENGE: Meals by You is launching products focused around easy protein in multiple forms. The latest product is an easy add-in to meals or mixed with an easy add-in such as a can of beans to make an easy protein filled dip. As the product is in the development stage with multiple food research centres, Meals by You wants to ensure they understand the market, … Continue reading Meals by You
CHALLENGE: Ontario Hops Growers Association has developed the Canada Hop Marketplace; information on what breweries need to adopt local hops is needed. Primary Research would be conducted to better understand from the brewery perspective as well as the consumer perspective. A detailed promotions strategy and how to implement is needed. SOLUTION: Research interviews were conducted with 20 breweries on their opinions of Ontario Hops. Through … Continue reading Ontario Hop Growers’ Association
CHALLENGE: EMN has entered an established market with existing key players. Their product is unique in that it supports the nutritional needs of those recovering from medical procedures and overall health in sports, deficiencies, and general health. The company has a sales team speaking directly to hospitals and medical companies, creating a close relationship with customers. NC focused on identifying trends in consumer behaviour for … Continue reading Enhanced Medical Nutrition
CHALLENGE: Cacaitos works with Colombian farmers and has a farm of their own to cultivate fine cacao beans used for chocolate products. Having successfully sold their raw goods, they would like to venture into their chocolate bars and couverture. Their chocolate bars have been selling in small-scale stores in the GTA and wanting to expand market research to understand better the industry is needed. Research … Continue reading Cacaitos
CHALLENGE: Intuitive Shipping is SAAS company that offers a plug in giving ecommerce control over their shipping by calculating accurate shipping costs at checkout through 43 unique conditions etc. locations/size/weight etc…Officially launched in 2017 they are looking to grow their customer base from the current $2,000 client base. . In order to do so, they need to understand who to target and how to target. … Continue reading Intuitive Shipping
CHALLENGE: Raw Elements is a successful distributor of superfoods across Canada; having been successful as distributors, they would like to explore bringing their own product line to stores. In order to move into food manufacturing space, market research to better understand who this market is and what they want is needed. This research will be used to ensure the products and its messaging resonates with … Continue reading Raw Elements
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