Brand Strategy Targets Wine Industry
Branding and Marketing Plan
Hamill Machine Company Inc., a general machine shop located in Niagara Falls, recently diversified into small manufacturing for wine supplies and food equipment, serving the U.S. and Canada. The company needed assistance with brand recognition, and with marketing its products and services to the wine industry, as it has experienced issues in connecting with the right individuals.
The team was able to produce a detailed marketing plan that incorporates the marketing mix in hand, with specific suggestions and insights for Hamill Machine. The report addresses target markets and the best methods to connect with these groups, as well as examples of marketing materials and other communication pieces. Consideration to an online marketing strategy was also given. As a result of this initiative, one full-time welding position was retained, and another full-time equivalent position was created.