Market Research and Commercialization
Lindsay’s Gourmet Compound Butter is a finishing butter used to enhance meals simply. Compound butter is a new concept to the Canadian market, and is currently growing in the Unites States market. Lindsay’s Gourmet Compound Butter wishes to implement effective marketing strategies to create brand awareness and generate sales. In entering the market, the Research & Innovation team was asked to address and find solutions for current capacity issues, outline the sales cycle of getting new products on grocers’ shelves, create a sales kit and develop marketing & promotional strategies.
In collaboration with the Lindsay’s Gourmet Compound Butter team, capacity issues were addressed and potential solutions were given. Sales cycle was outlined; and recommendations for the sales kit were given. Taking the knowledge the Lindsay’s Gourmet Compound Butter team had of their target market, marketing and promotion strategies were recommended for Lindsay to successfully enter the market and attract customers.