Mahtay Café

Mahtay Café

Finding the right market niche for an urban coffee shop

Project Type

Market Research


Mahtay Café and Lounge is a spacious new urban cafe located in the heart of downtown St. Catharines. As the host of many different special events and product offerings, Mahtay is looking for opportunity to differentiate itself in an area inundated with coffee shops and restaurants while attracting a steady customer base.


The business team at Niagara Research therefore conducted research on the direct competition and provided an in-depth marketing analysis relating to market segmentation, a competitive analysis and key recommendations which could lead to an increase in traffic and product sales.