Creating a social media market plan for craft brewery
Niagara Oast House is a new “farm to bottle” craft brewery focused on producing the best craft beer in the region and offering a unique bottling and sharing experience, while at the same time contributing to sustainability in Niagara. Niagara Oast House needed a social media plan and sales kit to connect with the public and future business opportunities.
The research team developed a social media plan as a step-by-step guide, with the intention of providing a solid foundation and several different strategies regarding the organization and interaction of social media outlets. The sales kit features several different components that are beneficial when approaching a potential client, including a profile page of the Niagara Oast House partners, a two-sided rack card and unique folder to tie it all together.