Niagara Parks Botanical Gardens

Niagara Parks Botanical Gardens

Enhancing visitor experiences

Project Type

Developing Media to Enhance Visitor Experience


The Niagara Parks Botanical Garden (NPBG) is located on the scenic Niagara Parkway just 10 minutes from the falls. The gardens are home to the Butterfly Conservatory attraction and act as an outdoor classroom for students attending the School of Horticulture. The NPBG team wanted to enhance the garden visitor experience and increase the length of stay by increasing interpretation throughout the park.


Niagara Research collaborated with students in the Tourism Management program to compose recommendations for creating a Smartphone app walking tour of the garden’s hotspots. By creating market profiles for site visitors and completing a best practises analysis, stories were developed which provide rich media interpretation for the garden’s global intentional and unintentional visitor.