Niagara Precision Limited

niagara-precision

Investigating a potential revenue stream

PROJECT TYPE

Market Research

CHALLENGE

Niagara Precision’s current business model is to machine parts for clients utilizing the clients’ intellectual property (IP), making the company heavily dependent on its clients. They would like to add a product line that is independent of third-party IP to diversify their business model and add a new revenue stream.

SOLUTION

The research team has identified the accessible target market for a specific product: signage. The team completed a competitive analysis to understand the sign ecosystem. In early 2014 an online survey was sent out to a sample of Niagara businesses to inform the research team on buyer behaviour in this market.

 

Niagara Precision Limited was last modified: March 9th, 2017 by cms007ad