Primecast Manufacturing

Primecast Manufacturing
Project Type

Sales and Marketing Analysis


Thorold-based Primecast specializes in providing cost-effective graphite mold solutions. The company’s marketing activities have not increased brand recognition or attracted new clients for their graphite casting services. Primecast was also experiencing significant issues when trying to connect with the right individuals in companies targeted as potential clients.


The Niagara Research team conducted a SWOT analysis, incorporating a client list and quote analysis covering the past two years of business. Marketing and sales strategies were also provided to the industry partner with specific suggestions and insights to achieve the goal of increasing brand recognition and recruiting new high-quality clients. In addition to this, a collaborative working session was held with the industry partner to develop an individual LinkedIn page for the owner and one for the business.