Creating iconic Lowrey Bros. brand
CHALLENGE
Ravine Vineyard Estate Winery is a fifth-generation family farm home to a winery, organic vineyard, a restaurant and a retail store. The Lowrey Family’s 1904 canning label was recently relaunched as Lowrey Bros. Two new product lines in the form of hard ciders and gourmet food products have been recently introduced and stocked at their Canning House grocery store. To determine how to best tell the story of sustainable agriculture in the Niagara region, and in preparation for creating and marketing an iconic national brand for its revived Lowrey label, Ravine engaged with Niagara College to determine how to make that happen.
SOLUTION
The Business & Commercialization Solutions team examined other iconic brands, analyzed distribution methods and strategized on how to turn the Lowrey Bros. story into marketing ideas to position it as a quintessentially Canadian brand. Recommendations were then provided to Ravine based on findings from the research.
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