Raw Elements is a successful distributor of superfoods across Canada; having been successful as distributors, they would like to explore bringing their own product line to stores. In order to move into food manufacturing space, market research to better understand who this market is and what they want is needed. This research will be used to ensure the products and its messaging resonates with the target audiences.
Secondary Research into wellness brands, types of messaging was completed to understand trends in the industry. Target market(s) were identified for the Onefiled brand. A promotions strategy was outlined along with potential brand messaging that would resonate with the target market(s).
Funding: RBC Funded