Researching revenue generation for online food blog
The Niagara Local is an online food blog intended to inform the public of the “hidden gems” when it comes to food and drink locations. The Niagara Local is completely free of advertising and the owners are not paid by restaurants to complete reviews and make referrals, making the blog an unbiased source for recommendations. This also means the company has no discernible way of generating revenue from the site.
Niagara Research’s business team was asked to assist with the creation of a revenue-generating model to discover ways for The Niagara Local to turn a profit while maintaining their trustworthy, ad-free reputation. The collaboration also has the potential to expand into future projects that may include a marketing or promotional plan.