The Stratagem Group

Market research for Niagara’s film resources


The Stratagem Group is a collective of creative companies focusing on the development of a globally competitive talent and content in the film/television industry in Ontario. For Stratagem to aid in positioning Ontario as a competitive space for the industry they need a catalogue of resources in various regions. They require market research to better understand what resources as well as what barriers exist in the Niagara region.


After conducting primary research with key figures in the Niagara region and compiling secondary research, it was uncovered that the Niagara region is in need of a film office to aid in bringing “screen” work to Niagara. A list of unique filming resources was provided along with a breakdown for tax credits that make filming in Niagara (specifically for Canadian projects) desirable. A list of resources for the screen industry in Niagara was also provided.

Funding: Ontario Centres of Excellence (OCE) through the College Vouchers for Technology Adoption (CVTA) program.