Marketing Plan for new Search Engine launch
The “Ultimate Vector Search Engine” by Vector Vault serves as a database for all vector art. The Marketing Management class was asked to produce a tailored marketing plan for the launch of the search engine and for driving traffic, with a focus on B2B and reaching target markets.
The Marketing Management class created several unique marketing strategies. Each team had a different approach to raise awareness about this search engine before launching, including: approaching the education systems for strategic partnership; creating an increase in brand awareness via social media campaigns; increasing advertising space; and prospecting effectively.