From website presence to store shelves
Weekend at the Cottage is a successful recipe/lifestyle/cottaging website, delivering delicious recipes they create. Having more than 100k visitors per month, they have a captive audience ready to buy goods made by the Weekend at the Cottage brand. Having developed recipes for market, specifically: specialty jams, jellies, specialty preserves, pickles (dill and bread & butter), spice mix blends, granola, specialty spice mixes and coffee, they need a strategy on how to bring the brand from the web to store shelves in Canada and the United States.
Provided an overview of the grocery market, target consumers and how best to reach the consumers. Developed marketing strategies to aid in a successful entry into stores, with detailed promotional, packaging, branding and distribution recommendations.
Funding: Ontario Centres of Excellence (OCE) through the College Voucher for Technology Adoption (CVTA) program
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