Developing social media presence for SMEs

social media

The Research & Innovation team is currently working with 10 small- or medium-sized companies (SMEs) in Niagara to help them create and then strategically develop their social media presence. Thanks to generous donations from Brandwatch and Meltwater, the R&I team is conducting analytics, helping the SMEs understand their customers, working on social media calendars and content creation skills, and then analyzing the effects of their efforts.

The companies come from Niagara’s key economic sectors (food and beverage, digital media and manufacturing) and include: Bean and Barrel Coffee Roasters, Black Wing Effects Inc., Farmlife Foods, Lindsay’s Gourmet Compound Butter, Mental Health Solutions, Tailwind, Thorpe Concepts, Tootzies Tune Up, Vykan Corp., and Niagara Custom Tours.