SONAMI team welcomes new Business Development Lead, Mitchell Lutz

Mitchell Lutz, SONAMI's new Business Development Lead.

Mitchell Lutz, SONAMI’s new Business Development Lead.

Mitchell Lutz is the Business Development Lead for the Southern Ontario Network for Advanced Manufacturing Innovation (SONAMI), a Niagara College-led consortium of nine academic institutions supporting manufacturers’ research and development needs through applied research projects. In his role, Mitchell is responsible for researching, planning, and implementing new target market initiatives and supporting the recruitment and outreach activities of the network.

Mitchell brings an array of experience in project management, marketing, and business development to the SONAMI team. After spending time growing his franchise business at Enterprise-Rent-A-Car, Mitchell spent the past 5 years as a Training Resource at Canadian Tire Financial Services, helping design and develop blended learning solutions using data and insights aimed towards meeting business objectives.

“I’m most looking forward to helping our team and network members continue to grow and achieve new heights in an overall effort to support local SMEs, advanced manufacturing, and innovation,” said Mitchell.

“Having graduated from Niagara College and through my experience working with different faculty members in the past, I knew the type of atmosphere and culture I could expect from NC would be one of passion, positivity, inclusivity, and a drive to be excellent. Knowing this, along with the opportunity within my current role to help support our local economy, it was an easy decision.”

A proud alumnus, Mitchell holds a Post-Graduate Certificate in Human Resources Management, a Bachelor degree in Business Administration – International Commerce & Global Development, and a Diploma in International Business, all from Niagara College.

“Having graduated from Niagara College and through my experience working with different faculty members in the past, I knew the type of atmosphere and culture I could expect from NC would be one of passion, positivity, inclusivity, and a drive to be excellent. Knowing this, along with the opportunity within my current role to help support our local economy, it was an easy decision,” said Mitchell.

“Everything I expected has been proven correct, and then some. I couldn’t be happier to be a part of this team and it’s in large part due to the amazingly brilliant people I’ve met,” said Lutz.

When not working, he loves to spend time with his family going for walks, playing outside, and playing board games. “Having a 10-year-old stepdaughter, a year-and-a-half old son, and a yorkie keeps me pretty busy, but when I do have some personal time, you can usually find me watching or playing sports, learning about something new, or squeezing in a few minutes of gaming on our Playstation,” he said.

For all business development opportunities with SONAMI, you can reach Mitchell at [email protected] or by phone at 905-735-2211 ext. 7059.

SONAMI team welcomes new Business Development Lead, Mitchell Lutz was last modified: January 24th, 2023 by cms007ad