FBIC: the journey from concept to shelf
This month, we hear from Ana Cristina Vega-Lugo, PhD, Scientific Manager with the Food & Beverage Innovation Centre (FBIC). How can you predict the success of a novel and creative concept? We all wish to have a magic ball to be able to tell if the launch a novel food and beverage product will be profitable and a solid step for business growth. Even though … Continue reading FBIC: the journey from concept to shelf