Shelby VanderEnde is the Communications Lead for the Research & Innovation division at Niagara College. In this role, Shelby provides a full range of communications services to the Research & External Relations (RER) portfolio, with emphasis on the Innovation Centres of the R&I division.
She implements communication plans to support projects, events, publications and media relations. Her role also allows her to be the primary staff member responsible for creating, writing and editing internal and external communication pieces (including gathering facts, planning and research).
Shelby began her career at Vineland Research & Innovation Centre as the Communications and Public Relations Coordinator, where she focused on social media, VIP tours/delegations, special events and internal communications.
Following her time at Vineland, Shelby worked at Niagara Region as the Corporate Communications Advisor. Shelby provided critical support to the Communications team in developing and implementing internal and external marketing communications plans. At the Region, she also found herself being the go-to contact for planning and implementing special events and government announcements. She also supported with managing social media and web updates for the organization.
Shelby graduated from Western University with a Bachelor of Arts, Honours in Popular Music and Film Studies. Additionally, she attended Mohawk College, where she graduated from the Public Relations post-graduate certificate program.