Level up your next project
with media and strategy expertise

Research the business environment to understand
how to position products/services in the market

Define your target market, brand positioning,
pricing models, and distribution strategies

Clearly outline where to focus promotional efforts,
messaging, and tone to use in promotional pieces

Business & Commercialization Innovation Centre

Not sure how to grow in the marketplace? Using market research, the Business and Commercialization Innovation Centre (BCIC) will develop the strategy needed to set your business up for success. Our team of experienced experts include marketing professionals and student and graduate researchers, who are here to help navigate the process of building a strong brand.

 

More Information & Support Services

We Specialize In:

  • Brand Kit Development

    Create branding for your business, including names, logos and brand collateral.

  • BUSINESS STRATEGY

    • Create comprehensive understanding of competitors, pricing, distribution, and marketing efforts needed
    • Support the development of core elements of a business strategy including defining your target market, brand positioning, pricing models, and distribution strategies

  • Primary RESEARCH

    Develop and execute surveys and focus groups to gain insights from your customer base

    Market Research

    • Understand the market you are entering
    • Understand market size, growth factors, trends and consumers trends
    • Feasibility studies to determine whether a concept is viable/profitable before investing
    • Research the business environment to understand how to position products/services in the market

  • PROFESSIONAL Photography and Videography

    High resolution photo and video assets for social media, web and advertising.

  • Social Media Content Creation

    Content planning and community management.

Work with us

Niagara College’s Research & Innovation provides real-world solutions for business, industry and the community through innovation activities.
For more information on these opportunities, contact Research & Innovation.