Making an organic lifestyle store a business success
Project Type
Commercialization
Challenge
Currently located in Niagara-on-the-Lake, The Organic General Store was established to provide products and services that appeal to individuals living an organic lifestyle, including skin-care products, bed and bath, and fresh produce. In addition, they have a home delivery service offering fresh produce weekly. Store owner Laura Kozloski believes passionately in promoting an organic lifestyle while making her store a success, but she didn’t have the means to do a business analysis to learn about her best revenue streams.
Solution
Niagara Research’s business team worked with The Organic General Store to complete a financial analysis of the operations in order to understand where true revenue stems from, and which aspects of the business can be given less attention. The team recommended a more focused approach to serving products, resulting in additional profits from serving a more niche market.
