Social Media Strategies
CHALLENGE
Kame & Kettle is a new brewery located in Fonthill. The owners of the Brewery wanted to ensure that they had a strong social media presence and that they were utilizing each platform effectively, especially before the public launch. With the launch of the brewery taking up all of their time, they were unable to create a social media plan that would be ready for implementation.
SOLUTION
Students within the Brewery & Brewmaster Operations program were able to provide Kame & Kettle with a comprehensive social media strategy. The students were tasked with coming up with a campaign and channel strategy in order to provide the highest chance for success for Kame & Kettle. As emerging professionals within this industry, the students were able to provide their insights and thoughts about what a good social media strategy looks like for a new brewery.
