Reading the Competitive Marketplace
Branding and Marketing Plan
Mango Chutney has been serving authentic, Indian food in the city of Cambridge since 2010. Their home-style cooking philosophy has now been extended into a line of frozen meal products. In entering this unfamiliar retail market, the company needed market research on the local frozen food market to outline possible target markets, competitors and various customer profiles.
In collaboration with Mango Chutney, the team segmented and examined the frozen food industry to discover possible target markets, frozen food trends and the level of competition in the local frozen food market. Data analysis of nutritional value, sizing and components of competitor products was conducted to illustrate the market environment. Strategies were recommended for Mango Chutney to capitalize on their current market position.