Trend Aquafresh is a commercial-size aquaponics greenhouse. The College’s Research and Innovation team was asked to conduct market research to identify market trends, distribution strategies and develop marketing and promotional strategies.
In collaboration with the Trend Aquafresh team, the Agri-Food industry was examined to discover market trends and distribution strategies. Competitors within this industry were identified and analyzed. Using the information gathered, marketing and promotion strategies were recommended for Trend to successfully enter the market and attract customers.