Mitchell Lutz is the Business Development Lead for the Southern Ontario Network for Advanced Manufacturing Innovation (SONAMI), a Niagara College-led consortium of nine academic institutions supporting manufacturers’ research and development needs through applied research projects. In his role, Mitchell is responsible for researching, planning, and implementing new target market initiatives and supporting the recruitment and outreach activities of the network.
Mitchell brings an array of experience in project management, marketing, and business development to the SONAMI team. After spending time growing his business at Enterprise-Rent-A-Car, Mitchell spent the last 5 years as a Training Resource at Canadian Tire Financial Services, helping design and develop blended learning solutions using data and insights aimed towards meeting business objectives.
A proud alumnus, Mitchell holds a Post-Graduate Certificate in Human Resources Management, a Bachelor’s degree in Business Administration – International Commerce & Global Development, and a Diploma in International Business, from Niagara College.