Category Archives: Business & Commercialization Innovation

Business & Commercialization Innovation, Research & Innovation, Where Are They Now?

NC grad gained key marketing skills working with R&I

Andrea Lopez is a 2020 graduate of Niagara College’s Business Administration, International Commerce & Global Development program. She worked with the Business & Commercialization Solutions team as a Business Research Assistant from May 2019 to April 2020, helping solve business needs relating to operations management, sales and marketing. Andrea is now employed with Wavemaker in Toronto, Ont., as a Junior Analyst, Data & Analytics. Tell … Continue reading NC grad gained key marketing skills working with R&I »

Business & Commercialization Innovation

These marketing pros work together to achieve success for SMEs

You’ve heard the phrase before, “It takes a village.” Well, in the case of the newly announced Business & Commercialization Innovation Centre (BCIC), it takes a team, consisting of Paula Reile, Research Program Manager; Helen Duffy, Research Lead; Garrett Zimmer, Research Lead, and several students to help small- and medium-sized businesses (SMEs) succeed. After several years of offering business and commercialization solutions through the Research … Continue reading These marketing pros work together to achieve success for SMEs »

Business & Commercialization Innovation, Research & Innovation

New innovation centre ramps up activity on business and commercialization

Although small- and medium-sized businesses (SMEs) have been able to tap into business and commercialization solutions for years now with Research & Innovation, this group never officially had the coveted “Innovation Centre” title.  Today, that all changes. Introducing the Business & Commercialization Innovation Centre (BCIC) at Niagara College.  “This is an exciting time for the R&I division, as we continue to grow,” notes Krystle Grimaldi, … Continue reading New innovation centre ramps up activity on business and commercialization »

Business & Commercialization Innovation, Research & Innovation

Market research sparks ideas for growth of hot sauce line

Top Shelf Front St. hot sauce campfire

When Joshua Lines sunk his teeth into a salmon and leek pie a few years ago, the cream sauce in the filling left him wanting. A little spice and it would have been perfect. Lines’s only option was adding a dash of vinegar-based hot sauce but that would have ruined an otherwise good meal. All wasn’t lost, though. It did give Lines the idea for … Continue reading Market research sparks ideas for growth of hot sauce line »

Business & Commercialization Innovation, Research & Innovation

Research team helps Winebox unpack its target markets

Winebox Event Space

Research team helps Winebox unpack its target markets Wine clubs and wine dealers have long been the way for oenophiles and casual drinkers alike to get their hands on unique vintages. Problem is, people choosing to buy their vino this way either have to purchase an entire case of the same wine or have no freedom to choose what they receive in their order. Enter … Continue reading Research team helps Winebox unpack its target markets »

Business & Commercialization Innovation

NOW HIRING: Marketing Research Associate position available with our Business & Commercialization Solutions team

Marketing Research Associate The Marketing Research Associate will work on a number of applied research projects assisting small- and medium-sized businesses to solve real-world problems relating to operations management, sales, and marketing. The successful candidate will work individually and as part of a team to complete project deliverables. The Marketing Research Associate will meet regularly with Research Lead(s), Research Project Manager(s), and Industry Partner(s). Some … Continue reading NOW HIRING: Marketing Research Associate position available with our Business & Commercialization Solutions team »