Category Archives: Business & Commercialization Innovation

Market research sparks ideas for growth of hot sauce line

Top Shelf Front St. hot sauce campfire

When Joshua Lines sunk his teeth into a salmon and leek pie a few years ago, the cream sauce in the filling left him wanting. A little spice and it would have been perfect. Lines’s only option was adding a dash of vinegar-based hot sauce but that would have ruined an otherwise good meal. All wasn’t lost, though. It did give Lines the idea for … Continue reading Market research sparks ideas for growth of hot sauce line »

Research team helps Winebox unpack its target markets

Winebox Event Space

Research team helps Winebox unpack its target markets Wine clubs and wine dealers have long been the way for oenophiles and casual drinkers alike to get their hands on unique vintages. Problem is, people choosing to buy their vino this way either have to purchase an entire case of the same wine or have no freedom to choose what they receive in their order. Enter … Continue reading Research team helps Winebox unpack its target markets »

NOW HIRING: Marketing Research Associate position available with our Business & Commercialization Solutions team

Marketing Research Associate The Marketing Research Associate will work on a number of applied research projects assisting small- and medium-sized businesses to solve real-world problems relating to operations management, sales, and marketing. The successful candidate will work individually and as part of a team to complete project deliverables. The Marketing Research Associate will meet regularly with Research Lead(s), Research Project Manager(s), and Industry Partner(s). Some … Continue reading NOW HIRING: Marketing Research Associate position available with our Business & Commercialization Solutions team »

Grad strives to offer the ultimate in customer service

Angela Walsh

Angela Walsh is a former research assistant with the Business & Commercialization Solutions team at Research & Innovation. She graduated from the Honours Bachelor of Business Administration – International Commerce and Global Development program in 2021 and currently works as a Customer Account Manager (CAM) with Six S Partners. Tell us about where you work: I work for Six S Partners, which is a North … Continue reading Grad strives to offer the ultimate in customer service »

Practical innovation drives research lead

Helen Duffy likes her research role at Niagara College simply because it gives her the freedom to explore innovation. More than that, though, the part-time research lead with the Business & Commercialization Solutions team is enjoying the opportunity to mentor student researchers, and interact with clients on a wide variety of applied research projects. Duffy, an experienced marketing and communications manager, joined the Research & … Continue reading Practical innovation drives research lead »

Business team reveals how to make Lipa Park shine

Stan Drobnich knows Lipa Park is a gem. The past president of the cultural club of the Slovenian National Home of Niagara region can rhyme off all the reasons that make Lipa Park shine. It’s tucked away on 13 acres of park-like grounds in bucolic Pelham, making it ideal for hosting outdoor events. It boasts a modern kitchen that chefs “would be drooling to use.” … Continue reading Business team reveals how to make Lipa Park shine »