MADD Virgin Craft Brewed Lager earns another honour

The MADD Virgin Craft Brewed Lager, a collaboration with the team of the Canadian Food & Wine Institute Innovation Centre and MADD Virgin Drinks, has earned yet another honour on the Canadian culinary scene.

The Retail Council of Canada recently released its short list of products to be considered for the Grand Prix New Product Awards of 2015.

The beer, which contains no alcohol yet has the characteristics of a craft lager, was nominated by Tree of Life Canada in the Food category. The recipe was developed by students and faculty at the CFWI Innovation Centre as part of a research project, and was released to the public last summer.

MADD Virgin Craft Brewed Lager also earned gold in the U.S. Open Beer Championships last autumn.

Grand Prix New Product Awards winners will be announced June 3 at the Grand Prix gala at the Toronto Congress Centre. See the full list here.