CHALLENGE
Black Angus Meats is a Toronto-based company specializing in fresh game meat products. They have access to some of the most interesting, nutritious and tasty cuts available on the market. Black Angus faced the challenge of uptake from consumers from some of their retail cuts of wild game.
SOLUTION
Students in the Culinary Innovation program were challenged to come up with a “Heat and Eat” concept that would demystify the cooking process for wild game and increase consumer acceptance. Students were encouraged to be creative with the recipes developed so that Black Angus could begin to implement them and start selling immediately.
