GGS is a world-class designer, manufacturer, and installer of commercial greenhouse structures since 1979. Capturing this market, GGS is looking to diversify its revenue stream and enter the market of carbon capture technology. Although relationships exists in the greenhouse building market, GGS requires market research to understand the feasibility of this market and the steps to take to enter it. They have been building a licensing agreement with a European company to use their existing technology in the North American market.
The research team utilized primary and secondary research to better understand the use of carbon in greenhouses. Information on the various types of greenhouses were provided along with recommendations on who to pursue first with the green cap technology. Additionally, research into three other identified markets were provided, the use of the technology selected needs to be further assessed to ensure it matches their needs. Information provided gives an understand of how these other identified industries address carbon in their operations.