A Go-To-Market Strategy For The Grocery Shelf
Heartsease Nutrition, located in Toronto, Ont., is a snack and wellness company crafting delicious treats that nourish the body and support well-being. Their products are made with clean ingredients and are free of gluten, grains and refined sugar. They offer vegan and dairy-free options and add health benefits through ingredients like collagen. Heartsease Nutrition has experienced positive reviews and success at farmers markets and selling to local coffee shops as a fresh item. The company would like to change strategies and enter the grocery market as a packaged good; however, it quires an understanding of the target market, how to reach them and how to distribute the product.
Niagara College’s Business & Commercialization Solutions team completed a comprehensive scan of the industry to uncover key trends. They provided to Heartsease Nutrition a detailed analysis of the different health foods market, the competitors, target consumers and how to best reach their target market. The research team delivered Heartsease with marketing strategies to aid in a successful entry into store shelves, with detailed promotional, packaging, branding and distribution recommendations.
Funding: RBC Future Launch Program