Spreading the gourmet word on social
Local artisan company Lindsay’s Gourmet Compound Butter wanted to increase the promotion of its products to a wider audience. Their products include “finishing” butters, infused with fresh herbs, spices, and seasonings, and are kept frozen and then used as needed to add gourmet flavours to any dish. They needed help with identifying a specific customer base and establishing a stronger social media presence.
The Business & Commercialization Solutions team undertook several audits to define customers, external competitors, and key performance indicators. The objectives were to establish the target demographic for Facebook and Instagram, create and increase brand awareness and build effective social media content. The research team also trained the owner of Lindsay’s on how to build awareness through social media channels. The company has since seen a rise in customers after spreading the word via social media.
Funding: Ontario Centres for Excellence
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