MADD Virgin Drinks

MADD

Creating a flavourful non-alcoholic lager

Project Type

New Recipe Development

Challenge

Non-alcoholic beer has a widespread reputation for having a flavour that falls short of what we expect in terms of replicating an alcoholic beer. MADD Virgin Drinks wanted to add a lager to their lineup of non-alcoholic drinks.

Solution

The research team therefore created a non-alcoholic lager that closely matches the flavour profiles of an alcoholic lager and have absolutely 0% alcohol content, as opposed to the current 0.05% standard. These two improvements make the product more desirable and more suitable for designated drivers, pregnant women, or simply those who enjoy the flavour of beer but want to avoid the effects of alcohol.

 

MADD Virgin Drinks was last modified: November 22nd, 2016 by cms007ad