MADD Virgin Drinks


Creating a flavourful non-alcoholic lager

Project Type

New Recipe Development


Non-alcoholic beer has a widespread reputation for having a flavour that falls short of what we expect in terms of replicating an alcoholic beer. MADD Virgin Drinks wanted to add a lager to their lineup of non-alcoholic drinks.


The research team therefore created a non-alcoholic lager that closely matches the flavour profiles of an alcoholic lager and have absolutely 0% alcohol content, as opposed to the current 0.05% standard. These two improvements make the product more desirable and more suitable for designated drivers, pregnant women, or simply those who enjoy the flavour of beer but want to avoid the effects of alcohol.