Top shelf has developed a hot sauce labelled “Front Street Heat” a condiment that not only adds heat, but also focuses on flavour. As they are building capacity and levelling up to go onto retail shelves, support to better understand the core strategy of their business; specifically the market landscape, competitive analysis, target market, distribution channels and promotional activities.
Secondary Research to better understand the landscape of the hot sauce and condiment marketspace was completed. A thorough analysis of competitors to understand marketing strategies that are working for the category and uncovering Top Shelf has a price advantage. A Target Market analysis uncovered key markets to send messages to and a promotions strategy to reach the market was completed.