2017 Breakfast & Learn Workshop Series at Niagara College
Practical Strategies to Develop, Grow Product Sales
Wednesday, March 29, 2017 – Deadline to register Friday, March 24, 2017
This workshop explores ways to grow your business using proven techniques for setting up independent sales reps who only get paid when they sell. It also delves into effective strategies for using LinkedIn and other social media.
Facilitated by Bryan C Webb, P. Eng.
One of the key elements of a successful business is growth of sales and sales revenue. Growth helps through scales of economies where your equipment and staff can be more efficient by maximizing use of fixed assets and adding people as needed. Many companies work very hard in their manufacturing facilities but don’t spend an appropriate amount of time planning for future growth and needs. They also rely on sales to their current customers within Ontario or Canada without considering these same types that operate in the United States.
In this morning session, you will learn:
- what challenges other manufacturers in the region face with regards to product sales
- what strengths, weaknesses, opportunities, and threats exist in today’s economic climate
- how to set up new sales channels in new territories when you’ve never done it, and don’t think you have the time, skills or resources to effectively execute.
Who Should Attend:
Owners, general managers, sales managers and anyone involved in the strategic planning for an industrial company.
Bryan C Webb, P. Eng. – Sales and Marketing Consultant
Bryan is a registered Professional Engineer of Ontario with more than 30 years of sales and marketing of highly technical and sophisticated systems and products. He holds a Bachelor of Applied Science (BASc) in Electronics Engineering from the University of Waterloo with a minor in Management Science. He has also completed the four-year Canadian Institute of Management (CIM) program at York University.
He is a technical product sales and marketing professional whose expertise includes instrumentation, industrial and test automation in both hardware and software (control, capture, display, analysis and storage). In April 2010, he co-started Norton Scientific Inc, a biotechnology company designing and manufacturing analytical instruments. His recent efforts included setting up independent sales reps/agencies across Canada and much of the United States.
Bryan’s skills include sales and marketing of sophisticated technology products. His background is based on electronics engineering (and heavy computer usage) including the use of the Internet from its earliest days. He is a networker of note, primarily on LinkedIn where he has had a profile since April 2006 and presented “LinkedIn for Success” at least 20 times.
He recently served for two years as the Chair of the Niagara Industrial Association (continuing NIA Board member from 2009 to 2013); and served on the Board of the Niagara Workforce Planning Board. In addition, he is involved with mentoring of new Canadian professionals with organizations such as the Niagara Immigrant Employment Council (NIEC, a part of NWPB).
Wednesday, March 29, 2017
8:00am to 10:30am*
*Optional tour of the Walker Advanced Manufacturing Innovation Centre included as part of this workshop
Niagara College (Welland Campus)
Room: IC209 – Walker Advanced Manufacturing Innovation Centre
100 Niagara College Boulevard
Welland, ON L3C 7L3
Cost: $25 (includes breakfast)
Space is limited.