CHALLENGE:
Baylis farms, located near Smith Falls, Ontario has been cultivating an organic Buckthorn tree farm. The Buckthorn fruit can be used in many different applications including, baking, jams, health products (extracting oil for beauty products) or oil for superfood consumption. Baylis is interested in selling the product to wholesalers, but needs to understand what market will provide the greatest return on investment. Understanding the different markets they could enter to make an informed decision is needed.
SOLUTION:
An understanding of the superfood and cosmetics markets, food trends, consumer behaviours, target consumers and how best to reach the consumers. Promotional strategy created for B2B marketing.
Funding: NSERC IE Extend
