Category Archives: An Expert’s Perspective

Members of the Research & Innovation team take turns sharing their thoughts, perspectives, and expertise on their industries in our new thought-leadership blog.

Networks have power in rapidly evolving industries

From an Expert's Perspective

This month, we hear from Rita Sterne, PhD, Project Manager of the Greenhouse Technology Network. Agriculture is changing rapidly and so is indoor horticulture. Growers of flowers, trees, and vegetables that support human health and wellbeing year-round—and their supporting value chain businesses—are part of a rapidly evolving ecosystem. We are witnessing new structures and systems being developed to grow plants more efficiently, new varieties of plants … Continue reading Networks have power in rapidly evolving industries »

FBIC: the journey from concept to shelf

From an Expert's Perspective

This month, we hear from Ana Cristina Vega-Lugo, PhD, Scientific Manager with the Food & Beverage Innovation Centre (FBIC). How can you predict the success of a novel and creative concept? We all wish to have a magic ball to be able to tell if the launch a novel food and beverage product will be profitable and a solid step for business growth. Even though … Continue reading FBIC: the journey from concept to shelf »

Consider using community as a marketing tool

For business owners, marketing is essential to running a successful operation. This can include many aspects of marketing and it can be overwhelming trying to think about the best approach to getting the message out about your brand. Have you ever considered using community as a marketing tool? Building and nurturing a community can be an incredible asset to your small business, and it shouldn’t … Continue reading Consider using community as a marketing tool »

Business & Commercialization Innovation Centre: How can we help your small business grow?

The Business & Commercialization Innovation Centre (BCIC) offers a suite of services to help businesses learn, begin, and grow. If you are a new business, we can support with market research – helping you understand the market you’re entering from market growth rates, growth factors, and consumer behaviour within the industry. We can also support go-to-market (GTM) strategies. The GTM strategy supports the core elements … Continue reading Business & Commercialization Innovation Centre: How can we help your small business grow? »