CHALLENGE: EarthOne Inc. is a company focused on developing solutions that support a sustainable future. In one of their first products, they have developed the ‘Earth One Plant Monitor’. The Plant Monitor guarantees foliage, yield, and increased flowering. The software does the math, and the hardware brings all the sensors together. Using light, humidity, soil moisture, temperature, and pH sensors, EarthOne can provide a dashboard … Continue reading Earth One Inc.
CHALLENGE: Having the exclusive rights to sell the ‘OgenaShield Air & Surface Purifier’ powered by Puraclenz, Ogena requires a go-to-market strategy that encompasses observing the potential size of the market, competitors, and defining their target audience. This information will be used to determine the promotional strategy, including which elements of the promotional mix should be used to reach the target audiences along with the tone … Continue reading Ogena Solutions
CHALLENGE: PH Canada Company has been a leader in the pizza space for decades, many have nostalgia for their in-person restaurants and all-you-can-eat pizza buffet. Times have changed and so have consumers, wanting to focus in on the next powerhouse generation; Generation Z (Gen Z), they have turned to us for primary market research to gain insights on what the typical Gen Z consumer wants. … Continue reading PH Canada Company
CHALLENGE: Terra Optima Labs has developed vermichar and biochar, two products that aim at reducing food waste and reducing carbon emissions from plants. This eco-friendly soil solution has the potential to change the way plants are grown. Currently being sold directly through e-commerce to the consumer goods marketplace; a strategy to reach a greater market is needed. Additionally, research is needed to better understand the … Continue reading Terra Optima Labs
CHALLENGE: Nortera Foods is a large fruit and vegetable processing company. When processing sweetcorn, a liquid biproduct known as silage juice, is produced. This juice is currently spray-irrigated onto agricultural land that has resulted in previous environmental challenges. Market research is needed to understand if there is potential to divert this juice from the land into a marketable product, whether in business-to-business (B2B) or business-to-consumer (B2C) … Continue reading Nortera Foods
CHALLENGE: Meals by You is launching products focused around easy protein in multiple forms. The latest product is an easy add-in to meals or mixed with an easy add-in such as a can of beans to make an easy protein filled dip. As the product is in the development stage with multiple food research centres, Meals by You wants to ensure they understand the market, … Continue reading Meals by You
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