Category Archives: Business & Commercialization Innovation

Business & Commercialization Innovation, Research & Innovation

Andrea Lopez: Branding her own story

While she has acquired education in business commerce, architecture and transportation engineering, Andrea Lopez has a newfound passion for marketing. More specifically, it’s the science of persuasion and influencing consumer behaviour that has her fascinated. Understanding how the psychology of human decision-making and marketing coincide is now guiding her career path going forward. This after working since spring as a research assistant with the Business … Continue reading Andrea Lopez: Branding her own story »

Business & Commercialization Innovation, Research & Innovation

Connecting more farmers to vital field data

The AETIC team is connecting SoilOptix data outputs via Application Programming Interfaces (API) to other popular agricultural software platforms, such as Climate FieldView and John Deere Operations Centre. Collaborating with agriculture technology innovators SoilOptix, researchers at Niagara College’s Agriculture & Environmental Technologies Innovation Centre (AETIC) are providing key application programming expertise that will help farmers better access critical information about their soil so they can … Continue reading Connecting more farmers to vital field data »

Business & Commercialization Innovation, Research & Innovation

JOB OPPORTUNITY: Marketing Research Assistant position available with our Research & Innovation team

Marketing Research Assistant The Marketing Research Assistant will work on a number of applied research projects assisting small and medium sized businesses to solve real-world problems relating to operations management, sales, and marketing. The successful candidate will work individually and as part of a team to complete project deliverables. Some duties and responsibilities include development of marketing strategies, including advertising campaigns, content marketing and product … Continue reading JOB OPPORTUNITY: Marketing Research Assistant position available with our Research & Innovation team »

Business & Commercialization Innovation, Project Highlights, Research & Innovation

Providing market research expertise

Theo's Italian Eatery Salad Dressings

When your house salad dressing is so popular that restaurant patrons ask to buy a bottle, you just may have a hit on your hands. And for one family-owned restaurant, they recently looked to the experts at Niagara College’s Research & Innovation to find out if they had a winner.   Theo’s Eatery, an Italian and Greek-style casual dining restaurant in Orillia, Ont., wanted to … Continue reading Providing market research expertise »

Business & Commercialization Innovation, Research & Innovation, Where Are They Now?

Where are they now?: Gwen Kitiwano

  Gwen Kitiwano graduated from the Bachelor of Administration (BBA), International Commerce & Global Development program in 2017. She spent two years working on Research & Innovation’s Business & Commercialization Solutions team, first as a Research Associate and then as Research Assistant. Since July 2018, Gwen has served as a Junior Analyst for the Translation Bureau, Public Services and Procurement Canada. Tell us a little … Continue reading Where are they now?: Gwen Kitiwano »

Business & Commercialization Innovation, Research & Innovation

Marketing pro Paula Reile on having it all

Breaking through the clutter of our visually dominated world to win brand loyalty takes true creative innovation. So when clever ad campaigns succeed in touching their audience, their emotionally-charged message is held in high regard by marketing professional Paula Reile. Such connection represents the power of inspired storytelling, says the Research Lead for the Business & Commercialization Solutions team. And it’s a topic she takes … Continue reading Marketing pro Paula Reile on having it all »