A bird’s-eye view into the skin-care industry CHALLENGE Ostrich Land Ontario, based in West Lincoln, raises 80 of the flightless birds. The farm offers tours in the warmer months and sells eggs, meat, feathers and its newest venture: Ostrich oil, for both humans and pets. Wanting to expand the commercialization of its Ostrich oil, the company partnered with Niagara College for some market research about … Continue reading Ostrich Land Ontario
Providing market research expertise CHALLENGE Theo’s Eatery, an Italian and Greek-style casual dining restaurant in Orillia, Ont., had patrons regularly asking to buy its house salad dressings. After such popularity, the family-owned restaurant sought to discover if their crowd-pleasing Greek and Caesar dressings had the potential for commercialization. Not having the in-house resources for market research, the restaurant engaged with the Business & Commercialization Solutions … Continue reading Theo’s Eatery
PROJECT TYPE Market Research and Commercialization CHALLENGE Lindsay’s Gourmet Compound Butter is a finishing butter used to enhance meals simply. Compound butter is a new concept to the Canadian market, and is currently growing in the Unites States market. Lindsay’s Gourmet Compound Butter wishes to implement effective marketing strategies to create brand awareness and generate sales. In entering the market, the Research & Innovation team … Continue reading Lindsay’s Gourmet Compound Butter
Making an organic lifestyle store a business success Project Type Commercialization Challenge Currently located in Niagara-on-the-Lake, The Organic General Store was established to provide products and services that appeal to individuals living an organic lifestyle, including skin-care products, bed and bath, and fresh produce. In addition, they have a home delivery service offering fresh produce weekly. Store owner Laura Kozloski believes passionately in promoting an … Continue reading Organic General Store
Reading the Competitive Marketplace Project Type Branding and Marketing Plan Challenge Mango Chutney has been serving authentic, Indian food in the city of Cambridge since 2010. Their home-style cooking philosophy has now been extended into a line of frozen meal products. In entering this unfamiliar retail market, the company needed market research on the local frozen food market to outline possible target markets, competitors and … Continue reading Mango Chutney
Brand Strategy Targets Wine Industry Project Type Branding and Marketing Plan Challenge Hamill Machine Company Inc., a general machine shop located in Niagara Falls, recently diversified into small manufacturing for wine supplies and food equipment, serving the U.S. and Canada. The company needed assistance with brand recognition, and with marketing its products and services to the wine industry, as it has experienced issues in connecting … Continue reading Hamill Machine Company Inc.
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