Finding new solutions in digital marketing CHALLENGE Pic’s Motor Clinic is a family-owned distributor of outdoor power equipment that is located in Fonthill, Ont. Being the largest lawn repair/equipment company in the Niagara region, Pic’s Motor Clinic has achieved success with traditional advertising such as radio and brochures. However, understanding the need to evaluate the effectiveness of their current advertising methods and recognizing the change … Continue reading Pic’s Motor Clinic »
Spreading the gourmet word on social CHALLENGE Local artisan company Lindsay’s Gourmet Compound Butter wanted to increase the promotion of its products to a wider audience. Their products include “finishing” butters, infused with fresh herbs, spices, and seasonings, and are kept frozen and then used as needed to add gourmet flavours to any dish. They needed help with identifying a specific customer base and establishing … Continue reading Lindsay’s Gourmet Compound Butter »
PROJECT TYPE Market Research and Commercialization CHALLENGE Lindsay’s Gourmet Compound Butter is a finishing butter used to enhance meals simply. Compound butter is a new concept to the Canadian market, and is currently growing in the Unites States market. Lindsay’s Gourmet Compound Butter wishes to implement effective marketing strategies to create brand awareness and generate sales. In entering the market, the Research & Innovation team … Continue reading Lindsay’s Gourmet Compound Butter »
Enhancing visitor experiences Project Type Developing Media to Enhance Visitor Experience Challenge The Niagara Parks Botanical Garden (NPBG) is located on the scenic Niagara Parkway just 10 minutes from the falls. The gardens are home to the Butterfly Conservatory attraction and act as an outdoor classroom for students attending the School of Horticulture. The NPBG team wanted to enhance the garden visitor experience and increase … Continue reading Niagara Parks Botanical Gardens »
Creating a social media market plan for craft brewery Challenge Niagara Oast House is a new “farm to bottle” craft brewery focused on producing the best craft beer in the region and offering a unique bottling and sharing experience, while at the same time contributing to sustainability in Niagara. Niagara Oast House needed a social media plan and sales kit to connect with the public … Continue reading Niagara Oast House Brewers »
